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Fashion 101: How Supreme Got It’s Name

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Supreme doesn’t actually own the trademark to a name that has become ubiquitous with brand allegiance. In speaking with Interview Magazine back in 2009 founder James Jebbia said, “Supreme wasn’t meant to be a brand. I just was like, ‘Hey, that’s a cool name for a store.’ But it’s become a problem since it’s become a brand because we don’t own the name. It’s a good name, but it’s a difficult one to trademark.”

He went on to say, “With Supreme, there were no grand plans—with the name, with the store, with anything. It all just evolved. These days, it’s a lot more difficult to do that. You’ve got to come out with all guns blazing right away or you don’t stand a chance. Whereas when we first started, there weren’t blogs ready to shoot us down the day we opened. We were given time to make mistakes and grow.”

via: hs

Teenage Mutant Ninja Turtles Official Trailer

The city needs heroes. Darkness has settled over New York City as Shredder and his evil Foot Clan have an iron grip on everything from the police to the politicians. The future is grim until four unlikely outcast brothers rise from the sewers and discover their destiny as Teenage Mutant Ninja Turtles. The Turtles must work with fearless reporter April and her wise-cracking cameraman Vern Fenwick to save the city and unravel Shredder’s diabolical plan.

Starring Megan Fox and Will Arnett

Kate Moss By Terry Richardson

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Iconic celebrity photographer Terry Richardson captures the legendary Kate Moss for the March issue of Lui Magazine. Kate can be seen striking very provocative poses with sheer lingerie and also in the nude for Lui, which is the French equivalent of GQ resurrected by Parisian nightlife impresario Jean-Yves Le Fur last year. For a full look at Kate Moss’ cover and photo spread, visit Terry Richardson’s website here.

More pics after the jump. Read the rest of this page »

HUF Spring 2014

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HUF brings the warmth with their  Spring 2014 apparel collection featuring colorful all-over tropical prints on short-sleeve woven shirts, pullover fleece hoodies and snapback caps. Besides the colorful array of tops in the collection, HUF also has some dark greys and blacks in nylon jackets, a polyester mesh football top and cotton chambray baseball shirt for your inner emo.  Graphic tees and tie-dyed logo crewneck sweatshirts round out the standout pieces from the collection. The HUF Spring 2014 apparel range is available now through the brand’s online store.

More of the collection after the jump. Read the rest of this page »

Fashion 101: How 10.Deep Got It’s Name

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According to VICE, “early on a morning in 1995, Scott Sasso scribbled the name “10.Deep” on a piece of notebook paper taped to his dorm room wall at Vassar College in Poughkeepsie, New York. The name came to Scott on a complete whim—he just picked it because it sounded cool.

Supreme – Spring 2014 Competition Shirt

After showing you the Supreme “Coins” cap earlier, we have yet another outstanding piece from the brand with the “Competition” shirt for Spring 2014.  The  “Competition” shirt is equipped with a classic button-down silhouette that features a two-tone construction in contrasting hues. A ‘hard-to-miss’  large imprint of Supreme is plastered across the right torso.

Detailed with a single chest pocket and a button down collar, the long-sleeve piece is offered in colors of yellow/white, red/grey, royal/beige and black/white. Buy now at Supreme’s online shop.

Pics after the jump. Read the rest of this page »

Alternative Apparel – Fall/Winter 2014 Lookbook

Alternative Apparel gives us a preview of it’s upcoming Fall/Winter 2014 collection with a range of simplistic and subtle designs. This collection features button-down shirts, trousers and a raglan tee, all adorned with intricate all-over patterns and form fitting cuts. Expect the items to drop at Alternative Apparel’s online shop this Fall.

Pics after the jump. Read the rest of this page »

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