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Fashion 101: How Supreme Got It’s Name

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Supreme doesn’t actually own the trademark to a name that has become ubiquitous with brand allegiance. In speaking with Interview Magazine back in 2009 founder James Jebbia said, “Supreme wasn’t meant to be a brand. I just was like, ‘Hey, that’s a cool name for a store.’ But it’s become a problem since it’s become a brand because we don’t own the name. It’s a good name, but it’s a difficult one to trademark.”

He went on to say, “With Supreme, there were no grand plans—with the name, with the store, with anything. It all just evolved. These days, it’s a lot more difficult to do that. You’ve got to come out with all guns blazing right away or you don’t stand a chance. Whereas when we first started, there weren’t blogs ready to shoot us down the day we opened. We were given time to make mistakes and grow.”

via: hs


Teenage Mutant Ninja Turtles Official Trailer

The city needs heroes. Darkness has settled over New York City as Shredder and his evil Foot Clan have an iron grip on everything from the police to the politicians. The future is grim until four unlikely outcast brothers rise from the sewers and discover their destiny as Teenage Mutant Ninja Turtles. The Turtles must work with fearless reporter April and her wise-cracking cameraman Vern Fenwick to save the city and unravel Shredder’s diabolical plan.

Starring Megan Fox and Will Arnett


Kate Moss By Terry Richardson

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Iconic celebrity photographer Terry Richardson captures the legendary Kate Moss for the March issue of Lui Magazine. Kate can be seen striking very provocative poses with sheer lingerie and also in the nude for Lui, which is the French equivalent of GQ resurrected by Parisian nightlife impresario Jean-Yves Le Fur last year. For a full look at Kate Moss’ cover and photo spread, visit Terry Richardson’s website here.

More pics after the jump. (more…)


HUF Spring 2014

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HUF brings the warmth with their  Spring 2014 apparel collection featuring colorful all-over tropical prints on short-sleeve woven shirts, pullover fleece hoodies and snapback caps. Besides the colorful array of tops in the collection, HUF also has some dark greys and blacks in nylon jackets, a polyester mesh football top and cotton chambray baseball shirt for your inner emo.  Graphic tees and tie-dyed logo crewneck sweatshirts round out the standout pieces from the collection. The HUF Spring 2014 apparel range is available now through the brand’s online store.

More of the collection after the jump. (more…)


Fashion 101: How 10.Deep Got It’s Name

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According to VICE, “early on a morning in 1995, Scott Sasso scribbled the name “10.Deep” on a piece of notebook paper taped to his dorm room wall at Vassar College in Poughkeepsie, New York. The name came to Scott on a complete whim—he just picked it because it sounded cool.


Supreme – Spring 2014 Competition Shirt

After showing you the Supreme “Coins” cap earlier, we have yet another outstanding piece from the brand with the “Competition” shirt for Spring 2014.  The  “Competition” shirt is equipped with a classic button-down silhouette that features a two-tone construction in contrasting hues. A ‘hard-to-miss’  large imprint of Supreme is plastered across the right torso.

Detailed with a single chest pocket and a button down collar, the long-sleeve piece is offered in colors of yellow/white, red/grey, royal/beige and black/white. Buy now at Supreme’s online shop.

Pics after the jump. (more…)


Alternative Apparel – Fall/Winter 2014 Lookbook

Alternative Apparel gives us a preview of it’s upcoming Fall/Winter 2014 collection with a range of simplistic and subtle designs. This collection features button-down shirts, trousers and a raglan tee, all adorned with intricate all-over patterns and form fitting cuts. Expect the items to drop at Alternative Apparel’s online shop this Fall.

Pics after the jump. (more…)


Rolls-Royce – Ghost Series II

With the 2014 Geneva Auto Show now in full effect (March 6-16), Rolls-Royce gives us the official unveiling of its newest model – the Ghost Series II, the successor of the iconic Phantom. Although bearing a similar resemblance, this newest edition is more refined with very light resculpting throughout.

In terms of technology, the new Ghost’s interior includes a 10.25-inch high-definition screen and a Spirit of Ecstacy Rotary Controller so as not to “leave unsightly fingerprints at driver and passenger eye level.” Additionally, Satellite Aided Transmission is now a standard equipment for the first time. This technology uses GPS data to anticipate the driver’s demands, choosing the proper gear for the road ahead and the speed at which the car is being driven. Boasting a 6.6-liter twin-turbocharged V12 engine, with 563 horsepower and 575 pound-feet of torque, the vehicle solidifies its luxury and performance effortlessly.

Expect the Ghost Series II to release at Rolls-Royce dealers worldwide, sometime later this Fall.

Pics after the jump. (more…)


Golf Wang – Spring/Summer 2014 Lookbook

Hip-hop supergroup, Odd Future presents their Spring/Summer 2014 lookbook for their Golf Wang label. A few of the OFWGKTA members are seen in a magazine editorial spread wearing a selection of polo shirts, tees, shorts, button-down shirts and various outerwear pieces which incorporate loud and colorful graphics, prints and tones.

Look for the entire collection to release online and the Golf Wang flagship location in Fairfax, L.A.

Pics after the jump. (more…)


Kith – Spring 2014 Mercer II Pants: Desert Camo & Woodland Camo

Check out Kith’s popular Mercer II pant as it receives two new finishes  for Spring 2014. Fans will get their choice of Mercer II’s in either a Desert Camo and Woodland Camo color options. The pants are comprised of a 12 oz. cotton twill, styled in a classic tailored fit,  an elasticated leg opening cuff and a chrome zipper down the side ankle for adjustment.

Both pants are now available at the new Stampd pop-up location across the street from Kith Manhattan at 66 Bleecker St. and at Kith Brooklyn. The pants will also release on Monday (today), March 10th, at KithNYC.com.

Pics after the jump. (more…)


Supreme – Spring 2014 Coins Camp Cap

Supreme has just added several new items to their online shop and one of the drops that caught our eye is the new Coins Camp cap. Bronze and copper coins are displayed on the popular 5 panel cap which is comprised of 100% cotton. A Supreme cap is nothing without the box logo as you can see in the pic above. Buy the Coins cap in colors of red, camel, navy, black and teal. Pick one up now from Supreme flagship locations or online.

Pics after the jump. (more…)


Benny Gold x Publish – Spring 2014 Collection

Benny Gold and Publish have gotten together to collaborate on a  Spring 2014 capsule collection. The California natives will be highlighting selected pieces such as the Van Ness 3/4-length hooded mountain jacket, Shotwell brushed twill shorts, jogger-style Guerrero pant, and a Valencia bucket hat. You will also notice the influence of Benny Gold’s signature Fog Camo pattern throughout the collection.

Pics after the jump. (more…)


SUPER – Spring/Summer 2014 Collection

Eyewear brand, SUPER (RETROSUPERFUTURE) delivers it’s much anticipated collection for Spring 2014. This particular drop features an array of diverse frames with models such as the wayfarer, Havana and Ciccio. Along with the different frames, you can have your selected model in colors like silver, black, and gold to block out the sun in style. Buy the entire lineup of shades now at select SUPER retailers, including Wish ATL.

Pics after the jump. (more…)


Hood by Air – Spring 2014 Block Tee

Hood By Air, known for their minimalism and subtlety, presents a new block tee from their collection.  This design is long sleeved and will come in a red, white, and black silhouette with big blocks aligned on the front as well as the sleeves. The “HBA” lettering is also displayed on each block. Buy now from Wish.

More pics after the jump. (more…)


Nike Power Laces from Back to the Future II Coming in 2015?

According to Nike designer Tinker Hatfield, the future is coming in 2015.  That’s right, it seems that Nike has been configuring a way to incorporate the power lacing technology into either an upcoming version of the Nike MAG’s or perhaps a new shoe.

In case you don’t know, Tinker Hatfield is the man behind most, if not all of the Air Jordans that we have seen to date so if he says the power laces from the Back to the Future II movie is a reality, then we have to have some hope that it’s true.  In 2011, Nike created 1,500 pairs of Marty McFly’s iconic shoes for charity, but the Nike MAGs released at that time did not include power laces.

Hatfield, in his own words, stated:

“Are we gonna see power laces in 2015? To that, I say YES!”

Now the speculation and anticipation begins.


Nike Releases The ‘Air Yeezy 2′ Red Octobers Today!!

In an uncharacteristic move by Nike, they have decided to release the sought after Air Yeezy 2 Red Octobers today (02/09). This comes to the surprise of a lot of sneakerheads and people in the know because Nike gave no fair warning of the release. Many have been wondering about the fate of the ‘all red’ sneaker being that Kanye West is no longer affiliated with Nike and has in fact moved on to their competitor, Adidas. Rest assured, if you don’t have your pair by now via Nike.com, then you will probably be paying twice or even 3 times as much for them elswhere.

Pics after the jump. (more…)


Transformers ‘Age Of Extinction’ Super Bowl Teaser

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Paramount Pictures and director Michael Bay has released the Super Bowl spot for this Summer’s blockbuster, Transformers: Age of Extinction. This is the first footage that’s been released for the film and will star a whole new cast.

The film hits theatres on June 27th, and will star Mark Wahlberg, Jack Reynor, Nicola Peltz, Stanley Tucci, Kelsey Grammer, Sophia Myles, Li Bingbing, T.J. Miller, Han Geng and Titus Welliver.


Marvel’s Captain America: The Winter Soldier – Trailer

The First Avenger returns for an all-new cinematic adventure April 4 in Marvel’s “Captain America: The Winter Soldier”!


Patta x Stussy Capsule Collection Video

In celebration of Patta’s 10 year anniversary, they have collaborated with the legendary streetwear brand Stussy to produce a capsule apparel collection. The collection consists of various co-branded pieces, including a fishtail parka, button up shirt, pullover tracksuit, and various graphic t-shirts, longsleeves, crewnecks and hoodies. In addition, the collection is complemented with headwear and various accessories. The full collection is set to launch January 23 at Patta Amsterdam and the Stussy New York Chapter Store, which will also host a temporary Patta Pop-Up Store with NY-exclusive items. More retailers to be announced.


Google Announces “Smart Contact Lens”

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Technology giant, Google is working on a smart contact lens prototype that will monitor glucose levels in tears. If successful, this revolutionary technology could end finger pricks for diabetics. A lot of factors have to be considered before we see this on the market, most importantly FDA approval.

The facts about diabetes are becoming a major concern as one in 19 people in the world are affected by it.  Google’s efforts could dramatically change how people living with the disease function daily. The lens works via a tiny electronic chip and antenna that is thinner than a human hair, embedded between two layers of lens material, that reads blood sugar levels through the wearer’s tears. Testing and discussions with the FDA are under way but it could be some time before the technology becomes available to the public.


MISHKA X Katz’s Deli Capsule Collection

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Fresh off their collaboration with The Hundreds, Katz’s Deli comes together with Mishka on a limited capsule collection. The collection will include tees, crewnecks, hoodies, and caps, that will celebrate Katz’s Deli’s 125th anniversary. Artwork is done by none other than L’Amour Supreme, Katy Ziegel, Lee Trice, Micah NYC, Solomon Alexander, and The Sucklord. Head on over to the pop-up shop on January 7th at 7pm EST where the music will be provided by DJs Nick Hook and Aharaw of Good Kids. Afterwards, pieces of the collection can be purchased at mishkanyc.com.

 The Space
203 E. Houston
New York, NY 10002
 

Pics after the jump. (more…)


Joyrich Spring/Summer 2014 Lookbook

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Joyrich presents its latest offering from its Spring/Summer 2014 collection. The pieces in the collection are very loud, bold and very reminiscent of the late 80′s and early 90′s styles.   Joyrich masters the blend of high fashion and classic street wear quite well as you can see with the jerseys, shorts sets and crews. The all over floral print has been overly done as of late, but with Joyrich’s unique style, they give it a refreshing undertaking.

Checkout the video collection below:

 


NEW H&M SPORT 2014

Not focussing on a specific sport, the new H&M Sport commercial highlights different uses including running, tennis, hiking and more. Take a look at the Spring 2014 collection in the spot above. The new H&M Sport collection in specially developed functional materials suited to various kinds of sports is available in stores and at hm.com now!


Patta X Stussy: 10th Anniversary

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Patta’s 10th anniversary will be coming up later this year and with that, a few surprises are in store. The Amsterdam brand now gives us a teaser look at their upcoming capsule collection with legendary and iconic brand  Stussy. “2014 marks the 10 year anniversary of Patta. To commemorate this joyous milestone, nothing is more befitting than to set off the festivities by working alongside the brand that laid the foundation and inspires Patta until this day: Stüssy.” Check back for more.


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