Lance Armstrong Dropped by Nike, Steps Down from LIVESTRONG
Lance Armstrong’s story is very inspiring: In 1996, he was diagnosed with cancer, and by 1999, he had fully recovered and went on to win the world famous Tour de France seven times in a row.
In 2004, the LIVESTRONG foundation introduced the yellow “Livestrong” bracelets in honor of Lance’s courage, selling more than 80 million and creating a global symbol for cancer awareness and survivor ship.
Today, Lance Armstrong has announced he will no longer fight allegations of doping and in turn has stepped down as chairman of LIVESTRONG. Nike has also ended their relationship with Armstrong, who is now likely to be stripped of his Tour de France titles.
The following is Nike’s official statement on the situation:
Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner.
Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.
Hopefully, LIVESTRONG will continue to flourish as a charitable organization despite this recent set back.