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Archive for April, 2014

Fashion 101: How A Bathing Ape Got It’s Name

NIGO points to the 1968 film Planet of the Apes as a source of inspiration. Additionally, in speaking with CNN back in 2006, he commented that “it was meant to be sarcastic. The name ‘A Bathing Ape’ is short for a Japanese saying ‘a bathing ape in lukewarm water.’ It’s a reference to the young generation being spoiled, pampered and too complacent.” Thus, the name is a slight jab/critique on the laziness and opulence of the generation of youths who consumed his products.


Former Nike Design Director Introduces CYLO, the Ultimate Urban Bicycle

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Former Nike design director Eric Duvauchelle is planning to launch what he calls “the ultimate urban bicycle” with CYLO.  The CYCLO is designed with performance and functionality at the forefront and comes equipped with all the features you need for riding in cities such as dynamo powered lights and a brake light for safety, fenders to keep you dry and a carbon belt drive to keep your pants clean.  Check out all the specifics at  CYLO’s official website


Mishka Pre-Summer 2014 “R1TU4L5” Video Lookbook

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Mishka—Born in Brooklyn, Raised in Hell—has just released its R1TU4L5 Pre-Summer 2014 Collection. The collection recalls and reinterprets many of the darker more esoteric themes that have been present in Mishka’s graphic vocabulary. Mishka means strangeness, and the brand has reimagined its strangeness for the beginning of its second decade.

The collection draws inspiration from Mishka’s obsession with the Internet and the occult. Mishka’s roots have always been planted in obscure, strange and modern-day arcane cultural touchstones. Mishka is exploring what it means to reinterpret those touchstones with its newest collection. This is not a departure for Mishka. It is a redefining of already existing and present themes within Mishka’s world.

The collection comprises snapbacks, jerseys, and long sleeve and short sleeve t-shirts. The R1TU4L5 Collection is available now.

Checkout the collection here.