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Fashion 101: How A Bathing Ape Got It’s Name

NIGO points to the 1968 film Planet of the Apes as a source of inspiration. Additionally, in speaking with CNN back in 2006, he commented that “it was meant to be sarcastic. The name ‘A Bathing Ape’ is short for a Japanese saying ‘a bathing ape in lukewarm water.’ It’s a reference to the young generation being spoiled, pampered and too complacent.” Thus, the name is a slight jab/critique on the laziness and opulence of the generation of youths who consumed his products.

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