FreshFlyFuture.com

Fashion 101: How Hood By Air Got It’s Name

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Started by Shayne Oliver back in 2006, he told The New York Times, “The name Hood By Air is a play off being from the hood, but taking the train downtown to hang out with skater boys and artists.” He went on to tell Swagger New York, “It came from going to underground parties, and we used to freestyle on the mics.

And one night I was reciting something, and that came out and kinda stuck with me as an aesthetic and a way of living. It’s also like owning your influence on the world… make the world understand what you’re doing and why what you’re doing is so important.”

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