The Mishka Spring 2016 Lookbook is now live: Video & Photos. The Spring 2016 collection pays homage to Mishka’s roots as one of the original brands from the second wave of streetwear. The Spring 2016 Lookbook honors the classic collection’s energy with a no frills DIY (do it yourself) presentation. The Lookbook shows the new Mishka Spring 2016 in an unadorned and unpretentious fashion.
The Mishka Spring 2016 Lookbook began with a simple idea: Forget the lookbook, let’s party. In place of a traditional lookbook, we have an experiential product. A group of 5 kids broke into the Mishka office one night, invited their friends over, dressed in Mishka Spring 2016 and threw a party. The group of 5 not only took over our office, but they invaded our Instagram (@Mishkagram) and Snapchat (Mishkachat) as well. They told their story to our fans in real time with the #MishkaBreakIn tag on Instagram.
The Mishka Spring 2016 Lookbook subverts traditional standards of branded content. This project bucks big budgets and highfalutin concepts; it speaks to the very core of Mishka’s identity. This project asks, why just take a pretty picture when you can create an experience that helps your fans live your brand? The Mishka Spring 2016 Lookbook is a dance between the brand and its fans. Scroll down for embedded select photos, download links and full credits. (more…)
Hip-hop supergroup, Odd Future presents their Spring/Summer 2014 lookbook for their Golf Wang label. A few of the OFWGKTA members are seen in a magazine editorial spread wearing a selection of polo shirts, tees, shorts, button-down shirts and various outerwear pieces which incorporate loud and colorful graphics, prints and tones.
Look for the entire collection to release online and the Golf Wang flagship location in Fairfax, L.A.
Pics after the jump. (more…)
WWD is reporting that Italian Judge Antonella Brambilla has ruled that designers Domenico Dolce and Stefano Gabbana will serve one year and eight months in jail for tax evasion. The prosecution had initially requested that the designers each serve two and a half years. Dolce & Gabbana’s accountant, Luciano Patelli, may be sentenced to three years as the “main orchestrato of the evasion scheme.” Charges stem from the 2004 sale of Dolce & Gabbana brands to the Luxembourg-based company Gado Srl, which prosecutors allege was done for the sole purpose of evading Italian taxes.
ABC News Nightline documents the world of limited-edition sneakers and and has provided the above clip. ESPN sports business reporter Darren Rovell offers up his assistance, covering both the pros and cons of buying, selling, and trading of some of the most sought after sneakers.