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Mishka’s Animated Summer 2014 Lookbook

Mishka has just published its Summer ’14 Lookbook, which features select pieces from Mishka’s newest collection. It is a bold and vibrant representation of this season’s ecstatic aesthetic. The lookbook is inspired by the sunnier side of the deep web and a brighter version of Net Art.

The Mishka Summer ’14 Lookbook tells an electric and eclectic story. This season finds Mishka’s aesthetic sensibilities coming full circle; we are treated to a range of classic and new graphics that bolster and extend Mishka’s visual vocabulary. Mishka’s iconic and uncompromising vision is realized in patterns that recall the unbridled chaos and excitement of a sweltering New York City summer. The clothing is complemented by a lookbook that accentuates the cut-n-paste pastiche culture in which we currently live.

Mishka’s Summer ’14 Collection is available online now and in-store at Mishka 350 Broadway (Brooklyn, NY), Mishka LA (128 S La Brea LA, CA) and Mishka SF (3422 25th St. SF, CA). 

Take a look at the entire collection here.

Pics after the jump. (more…)


Fashion 101: How Hood By Air Got It’s Name

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Started by Shayne Oliver back in 2006, he told The New York Times, “The name Hood By Air is a play off being from the hood, but taking the train downtown to hang out with skater boys and artists.” He went on to tell Swagger New York, “It came from going to underground parties, and we used to freestyle on the mics.

And one night I was reciting something, and that came out and kinda stuck with me as an aesthetic and a way of living. It’s also like owning your influence on the world… make the world understand what you’re doing and why what you’re doing is so important.”


Givenchy Flag Print Leather Skate Shoes

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Take skating to a new level in terms of fashion, with these flag print leather skate shoes from the one and only Riccardo Tisci. Tisci outfits a pair of leather skate shoes in a colorful flag print for Givenchy‘s ongoing Spring/Summer 2014 collection. Using a similar motif we’ve seen in the Italian designer’s latest offerings for the French fashion house, the white rubber-soled sneakers complement the label’s iconic high-top sneakers. Available now, you can pick up a pair straight from MR PORTER.

Additional pic after the jump. (more…)


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Air Jordan 5Lab3 Black

Air Jordan 5Lab3 Black

Checkout a closer look at the newest colorway of the Air Jordan Elements collection – the Air Jordan 5Lab3 in all black with a clear outer sole. This silhouette fuses together the body of a classic Air Jordan 3 with reflective elements of the Air Jordan 5. Also note that the whole upper portion of this shoe reflects light. The Air Jordan 5Lab3 Black will be available on Nike.com on May 17 at 8am EDT/5 am PDT.


Mishka Pre-Summer 2014 “R1TU4L5” Video Lookbook

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Mishka—Born in Brooklyn, Raised in Hell—has just released its R1TU4L5 Pre-Summer 2014 Collection. The collection recalls and reinterprets many of the darker more esoteric themes that have been present in Mishka’s graphic vocabulary. Mishka means strangeness, and the brand has reimagined its strangeness for the beginning of its second decade.

The collection draws inspiration from Mishka’s obsession with the Internet and the occult. Mishka’s roots have always been planted in obscure, strange and modern-day arcane cultural touchstones. Mishka is exploring what it means to reinterpret those touchstones with its newest collection. This is not a departure for Mishka. It is a redefining of already existing and present themes within Mishka’s world.

The collection comprises snapbacks, jerseys, and long sleeve and short sleeve t-shirts. The R1TU4L5 Collection is available now.

Checkout the collection here. 


Fashion 101: How Supreme Got It’s Name

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Supreme doesn’t actually own the trademark to a name that has become ubiquitous with brand allegiance. In speaking with Interview Magazine back in 2009 founder James Jebbia said, “Supreme wasn’t meant to be a brand. I just was like, ‘Hey, that’s a cool name for a store.’ But it’s become a problem since it’s become a brand because we don’t own the name. It’s a good name, but it’s a difficult one to trademark.”

He went on to say, “With Supreme, there were no grand plans—with the name, with the store, with anything. It all just evolved. These days, it’s a lot more difficult to do that. You’ve got to come out with all guns blazing right away or you don’t stand a chance. Whereas when we first started, there weren’t blogs ready to shoot us down the day we opened. We were given time to make mistakes and grow.”

via: hs


HUF Spring 2014

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HUF brings the warmth with their  Spring 2014 apparel collection featuring colorful all-over tropical prints on short-sleeve woven shirts, pullover fleece hoodies and snapback caps. Besides the colorful array of tops in the collection, HUF also has some dark greys and blacks in nylon jackets, a polyester mesh football top and cotton chambray baseball shirt for your inner emo.  Graphic tees and tie-dyed logo crewneck sweatshirts round out the standout pieces from the collection. The HUF Spring 2014 apparel range is available now through the brand’s online store.

More of the collection after the jump. (more…)