According to Nike designer Tinker Hatfield, the future is coming in 2015. That’s right, it seems that Nike has been configuring a way to incorporate the power lacing technology into either an upcoming version of the Nike MAG’s or perhaps a new shoe.
In case you don’t know, Tinker Hatfield is the man behind most, if not all of the Air Jordans that we have seen to date so if he says the power laces from the Back to the Future II movie is a reality, then we have to have some hope that it’s true. In 2011, Nike created 1,500 pairs of Marty McFly’s iconic shoes for charity, but the Nike MAGs released at that time did not include power laces.
Hatfield, in his own words, stated:
“Are we gonna see power laces in 2015? To that, I say YES!”
Now the speculation and anticipation begins.
We normally tend to shy away from 1 off custom sneakers being that most, if not all, should just be left alone. These custom MAGs, however, are an exception. The people over at Kickasso Kustoms really did a good job making the shoes that Marty McFly made famous with this particualr colorway. Given the Nike Elite treatment, Nike should get in touch with these guys and mass produce ASAP.
More after the jump. (more…)
Nike has figured out a way for those that can’t get a hold of the Nike MAG sneakers to get in on the action with these little collectibles. They now offer in select stores a Nike MAG ceramic replica and a Nike MAG pin. The ceramic replica goes for 88 USD and the pin for 10 USD. The net proceeds of these items will also go to the Michael J. Fox Foundation for Parkinson Research.
Here’s a hilarious commercial featuring Kevin Durant, Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove and the most iconic
fictional shoe ever worn.
Nike will be auctioning 1500 pairs of the shoes in an effort to support the Michael J. Fox Foundation for Parkinson’s research. To learn more, go to http://www.back4thefuture.com. To bid on the 2011 Nike MAG shoes, go to http://www.nikemag.ebay.com.
We’ve brought to you an array of Nike MAG coverage and there’s still more to come. We have shown you detailed images of the sneaker here, and now we present Nike’s official announcement of the sneaker via the video shown above.
“Introducing the future of Nike Footwear. The 2011 Nike MAG shoes have arrived. 1500 of the famous, LED-electroluminescent shoes will be auctioned on eBay, Sept 8th – Sept 18th. All net proceeds from the auction sales will go directly to The Michael J. Fox Foundation for Parkinson’s Research.”
The hype of the day, and with reason, is the Nike MAG sneaker. We’re now putting more emphasis on the details and features of the shoe that will make it a must have in any collection. Just as in the movie, the glowing LED panel is there as is the electroluminescent NIKE logo on the strap. The foam support in the ankle and toe box have been increased for comfort which differs from the original in the “Back to the Future” film.
The MAG is illuminated by pinching the “ear’ of the high top. The feature itself makes it the first rechargeable footwear from Nike. Each shoe holds a five hour charge.
As well, it should be noted that this may not be the last we see of the MAG. We still have to wait for the “self-lacing” and it is still not “2015.” Think on that for a moment…
there will be 150 pairs sold on Ebay for 10 days (bringing us to 1500 total pairs). They will be auctioned live on nikemag.ebay.com at 8:30 PST and 11:30 EST.
Photography: Jeff Carvalho/Highsnobiety.com
Pics after the jump. (more…)
Ok here we go… Every kid who’s seen Back to the Future will possibly have their fantasies come true… in terms of fashion at least. Here are some detailed looks at the new Nike MAG “McFly” sneakers that have launched today in Los Angeles.
The launch will be tied to The Michael J. Fox Foundation for Parkinson’s Research. We’re hearing that 1500 are going to be released with proceeds from the sale of the MAG going directly towards Michael’s Parkinson’s research foundation. More to come so stay with us.
Pics after the jump. (more…)