Although adidas‘s UltraBOOST 1.0 first hit the scene in February 2015, marking the initial beginning of adidas’ innovative BOOST technology. Now, five years later and the UltraBOOST has proven to be the essential go-to in terms of sport and lifestyle. This May, the “Triple White” 1.0 will make its return.
Look for the adidas UltraBOOST 1.0 “Triple White” to hit retailers on May 17 for $180 USD.
Hiroshi Fujiwara has just unveiled a fragment design x Nike Air Max 1 “The Ten” sample, which wasn’t used in favor of Virgil Abloh’s design aesthetic.
This fragment design x Nike Air Max 1 “The Ten” is composed of a black and beige suede material and features the technical product descriptions above the Air unit which has been the brand’s core design element. The fragment design and “The Ten” branding is adorned throughout the insole, heel pulls, and tongue tabs.
Check out an up close look at the fragment design x Nike Air Max 1 “The Ten” sample above.
It’s no secret that the Air Jordan 3 is one of the more notable silhouettes in the stable. In terms of design, the elephant print is just as iconic as His Airness is to basketball. The silhouette first debuted over 30 years ago and still remains one of the all time best sneakers produced. Now, the Air Jordan 3 “Animal Instinct 2.0” is set to release, bringing out the silhouette’s wild side.
Nike incorporated snakeskin, elephant print and even crocodile for this sneaker plus more. The heel tab has an Oregon Ducks feel while the rest of the shoe is reminiscent of the OG black 3’s.
These are slated to release on June 6 for $225 USD. Take a look at the sneaker in the gallery above and stay tuned for more info.
Chief Keef drops off his single “2nd Day Out” produced by Zaytoven. This track will be his 2nd offering after delivering “Woosah/Street Cat.”
The Nike Dunk Low SP has transcended to fan-favorite so far for 2020. The release of the “Syracuse” and “Kentucky” colorways garnered positive reviews so it’s only right that a new Dunk collection will drop soon.
The next collection dropping from Nike will be the “Brazil (Varsity Maize/Pine Green-White),” “University Red (White/University Red)” and “Champ Colors (University Orange/Marine)” which we will start seeing around late May.
These three Nike Dunk Low SP sneakers are set to drop this summer on SNKRS as well as select Nike retailers for $100 USD. These look to be a must cop for any Dunk fan.
In the ongoing battle against the COVID-19 pandemic, numerous companies, brands, celebrities and athletes have stepped up to do their part to help either through charity or being hands on.
The Swoosh brand has been doing what they can to help fight this crisis with the latest being to help those on the frontlines. Nike has recently announced that it will be donating 32,500 pairs of their Nike Air Zoom Pulse sneakers to healthcare workers. The shoes will hit cities such as Barcelona, Chicago, Laakdal, London, Los Angeles, Memphis, Milan, New York and Paris as the first initiative to support the ones risking their lives to keep us safe from COVID-19.
Supreme and Takashi Murakami recently joined forces in the name of charity on a special Box Logo T-shirt that provided funds to HELP USA. HELP USA is a charity that provides vulnerable youths and families with shelter, food, and essential services. These shirts generated a staggering $1,052,040 USD and sold out immediately.
Supreme is definitely no stranger to charity as the streetwear/skate brand has collaborated with creative director Luke Meier’s OAMC for an immigration initiative as well as partnerships with Louis Vuitton to benefit the BBC’s Children in Need.
There are still ways to help even if you missed out on the Supreme T-shirts by visiting HELP USA’s website.
After achieving the biggest Spotify streaming debut of 2020, Travis Scott and Kid Cudi‘s single “THE SCOTTS”has debuted at No. 1 on the Billboard Hot 100.
The popular song first debuted during Travis Scott’s Astronomical Tour Fornite concert which was held complete with an out of this world visual performance. Big names were responsible for the track’s production including Take A Daytrip, Dot da Genius, Plain Pat and Mike Dean. Being that “THE SCOTTS” had the largest Spotify streaming debut of 2020, the No. 1 placement on Billboard was nothing short of expected and well-deserved.
The Nike LeBron 7 played a very pivotal role in basketball sneaker design as it infused Air Max technology along with a FlyWire upper. Now, King James’ 7th signature shoe gets another colorway, this time in a Lakers theme.
The Nike LeBron 7 ‘Media Day’ gets its name from the Los Angeles Lakers Media Day for their 2019-2020 season in which James wore the colorway of his current team and 16-time champions.
Check out the pics above and look for these to drop May 16 for $200 USD.
Based on Matt Ruff ‘s 2016 novel of the same name, Lovecraft Country follows Atticus Freeman (Jonathan Majors), his friend Letitia (Jurnee Smollett-Bell) and his Uncle George (Courtney B. Vance) as they road trip across 1950s Jim Crow America in search of his missing father (Michael Kenneth Williams). “This begins a struggle to survive and overcome both the racist terrors of white America and the terrifying monsters that could be ripped from a Lovecraft paperback.”
Lovecraft Country is executive produced by Misha Green, J.J. Abrams, Jordan Peele, Bill Carraro, Yann Demange, Daniel Sackheim and David Knoller; based on the novel by Matt Ruff.
freshflyfuture.com 
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