Austin, Texas, Mayor Steve Adler announced Friday that South By Southwest (SXSW) would be canceled over fear of the coronavirus outbreak.

I’ve gone ahead and declared a local disaster in the city, and associated with that have issued an order that effectively cancels South by Southwest this year

Mayor Steve Adler

The conference was slated to happen from March 13 to the 22. Over 73,000 people attended SXSW last year and the cancellation will result in a estimated $356 million impact.