coca-cola

Coca-Cola Plans To Retire Weaker Selling Drinks To Revamp Portfolio

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Coca-Cola Company will be making adjustments to its portfolio by removing some of the weaker performing beverages.

Per the beverage company, the realignment will stop manufacturing Coca-Cola Life, Diet Coke Feisty Cherry, the TaB diet sodas and ZICO coconut water. In terms of regional market drinks, Northern Neck Ginger Ale, Delaware Punch, Japan’s Vegibeta, and Brazil’s Kuat will also be put to rest.

We’re challenging ourselves to think differently about our brands to accelerate our transformation to a total beverage company. This isn’t about paring down to a specific number of product offerings under our brands. The objective is to drive impact and growth. It’s about continuing to follow the consumer and being very intentional in deciding which of our brands are most deserving of our investments and resources, and also taking the tough but important steps to identify those products that are losing relevance and therefore should exit the portfolio.

Catch Coetzer, Head of Innovation and Marketing Operations

In addition to making portfolio changes, Coca-Cola is looking into its bottling and packaging in order to further enhance business efficiency. “We’re prioritizing bets that have scale potential across beverage categories, consumer need states and drinking occasions,” Coetzer added. “Because scale is the algorithm that truly drives growth.”

via: hypebeast

‘GOOD DAYS AHEAD’ With The New HERSCHEL & COCA-COLA Collection

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Catch some cool vibes with Herschel Supply and Coco-Cola’s latest collaborative effort. This limited edition collection will consist of a few everyday accessories and a t-shirt with each item containing the slogan “Have a Good Day.”

Summer was the inspiration behind the collection with a selection of Herschel Supply’s signature pieces repurposed in recycled PET fabrics topped off with red-and-white checkerboard print for that nostalgic feeling. Products in the collection include the Classic X-Large backpack, Nova Mid-Volume backpack and Nineteen hip pack in which all feature a lightly insulated liner for keeping food and beverages warm or cold. Coca-Cola branding can be seen throughout the pieces along with Herschel Supply labels.

Again, this is a limited-edition collection from the two brands and is available now at Herschel stores, select global stockists and the brand’s website.