The guys over at Round Two have released a visual detailing the story behind co-founder Sean Wotherspoon‘s Nike Air Max 1/97 collab.
The video documents the steps it took to bring the popular sneaker to fruition from just a concept to the final submission to Nike’s On Air 2018 contest. Worthy collaborators included Wotherspoon, Ben Baller, A$AP Nast, Franalations and more.
Take a look at the video above to see some bts action on the Sean Wotherspoon x Nike Air Max 1/97 silhouette.
New Balance is doing its part in combating the COVID-19 crisis by manufacturing face masks for hospitals. The footwear company plans to work with government officials and local medical institutions to close the gap on the lack of masks that hospital professionals have been dealing with.
New Balance will be making prototypes in the manufacturing facility in Lawrence, Massachusetts. They will begin scaling production once adequate prototypes are confirmed. Judging by their recent post on Instagram, there seems to be a sample of a mask from the company with the slogan that reads “Made shoes yesterday. Making masks today.”
For more information, checkout New Balance’s website.
With everything going on in the world, it seems like us catching a break is out of the question. In the first month of 2020 the sports world took the biggest hit with the loss of NBA legend Kobe Bryant, who was endorsed by Nike.
Out of all the hardships hitting the world, including the COVID-19 pandemic, Nike’s silver lining seems to be that their revenue has risen five percent all though the Coronavirus has affected their earnings per share as more and more stores begin to close. When looking at the numbers, Converse achieved an 11% increase with $506 million dollar revenues while the brand itself boosted 6% at a modest $9.6 billion dollars.
Much of the success was due to the Air Jordan 11 “Bred” which was the largest Nike launch in history. Although the popular Jordan Retro has garnered much success for Nike, the imprint will have much needed work to do as net income has decreased by 23%.
via: sneakernews
The Air Max 90’s 30th anniversary is this year and Nike has been launching a slew of variations and colorways to celebrate the occasion. Among the different colorways of the Air Max 90, the Swoosh brand will also give the Air Max 2090 various colorways as well.
The ‘Photon Dust’ features a mesh upper with “Ice Blue” leather panels and hits of neon volt throughout. The “Ice Blue” color scheme is seen once again as it extends down to the sole, covering the Air Max heel unit.
The new Nike Air Max 2090 “Photon Dust” will be available March 26 for $162 USD (€150 EUR) at Nike retailers.
The Air Jordan 4’s momentum grows stronger and stronger with each release and next in line seems to be the Air Jordan 4 ‘Rasta.’
This particular silhouette features a gradient of orange, red and green hues on the side cages with Air Jordan insignias on the back heel. Influences of the AJ4 ‘Cement’ colorway can be seen throughout the sneaker especially on the heel area and wherever you see hits of grey.
The Air Jordan 4 “Rasta” will tentatively be a women’s exclusive size run and expected release is for April 2020 with a price of $190.
As many upcoming sneakers have been pushed back, it still looks like this year will guarantee some heat as far as Jordans go. Speaking of heat, the Air Jordan 5 is all set to release in the legendary “Fire Red” colorway, barring any COVID-19 setbacks.
Features of the “Fire Red” colorway include an all white leather upper along with white cages on the side. The sought -after “Nike Air” is embroidered on the heels making for an increase in demand while the laces top-placed toggle very close to the OG pair. Just as in previous models, the silver metallic tongues standout as the backdrop behind the bright red Jordan insignia.
Check out the official pics of the “Fire Red” 5s above and keep a look out on Nike.com and select retailers on April 25th. Retail is $200 USD
The Air Jordan 4 Court Purple will soon be making its way on to shelves this year. Hopefully general releases like these will make it easier to purchase upon initial release because we all know how resellers get down.
For this version of the Air Jordan 4 silhouette, Nike keeps the overall construction very basic as the shoe has a few purple accents on an all white upper. The tumbled white leather does a good job of making the metallic eyelet fixtures stand out and the purple sock lining and Jumpman on the tongue set the small details off.
Priced at $190, take a closer look at the pics above and head over to Nike.com and select retailers on May 14th.
Nike Korea is gearing up to release the Air Max 95 “Pollen Rise” just in time for Spring. This silhouette draws inspiration from the forsythia flowers of Seoul and comes with interchangeable patches that can be placed anywhere on the upper which is made entirely of Velcro.
Features of the sneaker range from a variety of Swooshes, including a gigantic forsythia Swoosh, that can be mixed and matched and interchanged as well. The Swooshes are outlined in black trim and will come in hues of blues, oranges, yellows or greens.
Nike Air Max 95 “Pollen Rise” will release exclusively on Nike SNKRS Koreacome March 21, and is priced at ₩209,000 KRW (approximately $172 USD).
The latest colorway to release in the AF1 React series comes in the form of this “White/LT Smoke Gray” motif. Details include hits of “Royal Blue” and “University Gold” on a white upper.
On this silhouette you will find a yellow woven tongue tab with gray leather eyelets. The upper is mostly white leather with the side getting a white mesh look. A thick midsole with a blue React outsole is accompanied by a Nike Swoosh Logo that’s outlined on the side.
Close-up shots below.
Nike has announced several releases for Air Max Day 2020 which will be centered around the 30th anniversary of the Air Max 90. Along with the Air Max 90 being the focal point, Nike will be introducing the Air Max 2090 which has been teased the last few months.
Air Max Day is a celebration that showcases the brands most revered technology occurring every year on March 26. Also of importance, March 26, 1987 is the date that Tinker Hatfield‘s Air Max 1, which is the first Nike silhouette with visible Air cushioning, was released.
Check out the illustrious lineup below.
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