Fear of God Flips ‘FG’ Logo To ‘GF’ In Honor Of George Floyd

Fear of God enlisted Off-White™, Union LA, Awake NY and more for T-Shirts for charity. All proceeds from the shirts will go to the Gianna Floyd Memorial Fund, named after George’s daughter.

Other brands that collaborated with FOG are NOAH, Denim Tears, Just Don, Pyer Moss and Melody Ehsani. The shirts are pretty much straight forward in their design which feature metallic silver or black “GF” on the front to honor George Floyd as well as his daughter Gianna Floyd on the front. The back shows a list of all the collaborators in their respective logo aesthetic.

Stay tuned to the Fear of God Instagram on June 5 for release details. The retail price is set at $100 USD, and all proceeds go to the Gianna Floyd Memorial Fund in honor of George Floyd and to support his 6-year-old daughter. If you’re interested in donating to the fund directly, go here.

#BLM: Our Stance And How You Can Help

FRESHFLYFUTURE will forever side with the black community and especially on issues involving police brutality. We stand against racism and will continue to fight for human rights.

We pray for those on the frontlines, risking their lives everyday in order to bring light to the travesties and injustices that have been ingrained in this country for far too long.

Silence is no longer an option. Silence is betrayal. Long live George Floyd. #justiceforfloyd #blacklivesmatter

Check out the following list of petitions you can sign; signing gets the attention of Mayor Jacob Frey and the District Attorney to demand justice in regards to George Floyd.




Color Of Change

Below is a list of funds you can donate to in order to help.

NAACP Legal Defense Fund

Minnesota Freedom Fund


The Bail Project


Ahmaud Arbery GoFundMe

George Floyd GoFundMe

Black Visions Collective

Reclaim The Block

Northstar Health Collective

Campaign Zero

Justice For Breonna Taylor

Many small businesses were casualties of war so below is a list of funds you can donate to help them rebuild.

PtownKickz GoFundMe

Stolen Skateshop

Sole Classics (link in their bio)

Help Fairfax Rebuild