Fear of God enlisted Off-White™, Union LA, Awake NY and more for T-Shirts for charity. All proceeds from the shirts will go to the Gianna Floyd Memorial Fund, named after George’s daughter.
Other brands that collaborated with FOG are NOAH, Denim Tears, Just Don, Pyer Moss and Melody Ehsani. The shirts are pretty much straight forward in their design which feature metallic silver or black “GF” on the front to honor George Floyd as well as his daughter Gianna Floyd on the front. The back shows a list of all the collaborators in their respective logo aesthetic.
Stay tuned to the Fear of God Instagram on June 5 for release details. The retail price is set at $100 USD, and all proceeds go to the Gianna Floyd Memorial Fund in honor of George Floyd and to support his 6-year-old daughter. If you’re interested in donating to the fund directly, go here.