Nike Drops “Better | Mamba Forever” Spot Honoring Kobe Bryant On His Birthday

Kobe’s passing has left us all with an empty feeling inside. Despite the sadness we feel of a legend that has gone too soon, it’s important to never forget the lessons he has taught us which can be applied on and off the court. August 23 would have been Mamba’s 42nd birthday and today, as well as days ahead, we honor the legend that is Kobe Bean Bryant.

Kobe Bryant taught us to be better-a better scorer, better GOAT, better father. His philosophy of #MambaMentality changed the game and continues to inspire athletes like Serena Williams, Anthony Davis, Sydney Leroux, Diana Taurasi and Sky Brown today.

Kendrick Lamar narrates the ad which features other sports stars and even shares intimate moments with the legend and his family. Kobe’s daughter, Gigi also makes an appearance in the spot as well. Happy Birthday Kobe! #MambaMentality

Nike Officially Announces “Mamba Week” In Honor Of Kobe Bryant

Nike fully commits to preserving the legacy of Kobe Bryant with Mamba Week, a week-long celebration filled with launches celebrating the NBA legend. There will be three important efforts for the move with the first being a donation to the Mamba and Mambacita Sports Foundation, more focus on the Mamba League, and lastly, the release of more Nike Kobe Protro shoes and apparel. These efforts kick off on August 23, the day before Kobe Bryant Day (8/24), which was declared by the city of Los Angeles.

The Mamba and Mambacita Sports Foundation, in memory of Bryant and his daughter, Gianna, will receive a $1 million donation from the Nike Foundation. The goal is to help kids stay active, especially in undeserved communities while also providing an even playing field for girls.

Continuing, Nike will lend further support to Bryant’s Mamba League partnership with the Boys & Girls Clubs in Los Angeles. The league is created to give children a place to advance their fundamental skills of basketball. The Mamba League, which was created in 2017, will continue Bryant’s message of “Work to get better every day, on and off the court.”

Finally, Nike will release more Kobe Protro silhouettes as well as limited quantities of the star’s Lakers jerseys. Look out for these to drop right around Mamba Week.