California brand illest presents this small capsule collection for Summer 2014 in celebration of the one year anniversary of its Orange County flagship store. With events being held on the weekend of June 13, the capsule collection includes two t-shirts, a raglan baseball t-shirt, two 5-panel caps, a snapback cap and a bucket cap. The caps in the collection feature reflective logos with a custom print. A nice lookbook for the small capsule offering has been produced, introducing all product available.
More pics after the jump. (more…)
Mishka has just published its Summer ’14 Lookbook, which features select pieces from Mishka’s newest collection. It is a bold and vibrant representation of this season’s ecstatic aesthetic. The lookbook is inspired by the sunnier side of the deep web and a brighter version of Net Art.
The Mishka Summer ’14 Lookbook tells an electric and eclectic story. This season finds Mishka’s aesthetic sensibilities coming full circle; we are treated to a range of classic and new graphics that bolster and extend Mishka’s visual vocabulary. Mishka’s iconic and uncompromising vision is realized in patterns that recall the unbridled chaos and excitement of a sweltering New York City summer. The clothing is complemented by a lookbook that accentuates the cut-n-paste pastiche culture in which we currently live.
Mishka’s Summer ’14 Collection is available online now and in-store at Mishka 350 Broadway (Brooklyn, NY), Mishka LA (128 S La Brea LA, CA) and Mishka SF (3422 25th St. SF, CA).
Take a look at the entire collection here.
Pics after the jump. (more…)
Started by Shayne Oliver back in 2006, he told The New York Times, “The name Hood By Air is a play off being from the hood, but taking the train downtown to hang out with skater boys and artists.” He went on to tell Swagger New York, “It came from going to underground parties, and we used to freestyle on the mics.
And one night I was reciting something, and that came out and kinda stuck with me as an aesthetic and a way of living. It’s also like owning your influence on the world… make the world understand what you’re doing and why what you’re doing is so important.”
NIGO points to the 1968 film Planet of the Apes as a source of inspiration. Additionally, in speaking with CNN back in 2006, he commented that “it was meant to be sarcastic. The name ‘A Bathing Ape’ is short for a Japanese saying ‘a bathing ape in lukewarm water.’ It’s a reference to the young generation being spoiled, pampered and too complacent.” Thus, the name is a slight jab/critique on the laziness and opulence of the generation of youths who consumed his products.
Mishka—Born in Brooklyn, Raised in Hell—has just released its R1TU4L5 Pre-Summer 2014 Collection. The collection recalls and reinterprets many of the darker more esoteric themes that have been present in Mishka’s graphic vocabulary. Mishka means strangeness, and the brand has reimagined its strangeness for the beginning of its second decade.
The collection draws inspiration from Mishka’s obsession with the Internet and the occult. Mishka’s roots have always been planted in obscure, strange and modern-day arcane cultural touchstones. Mishka is exploring what it means to reinterpret those touchstones with its newest collection. This is not a departure for Mishka. It is a redefining of already existing and present themes within Mishka’s world.
The collection comprises snapbacks, jerseys, and long sleeve and short sleeve t-shirts. The R1TU4L5 Collection is available now.
Supreme doesn’t actually own the trademark to a name that has become ubiquitous with brand allegiance. In speaking with Interview Magazine back in 2009 founder James Jebbia said, “Supreme wasn’t meant to be a brand. I just was like, ‘Hey, that’s a cool name for a store.’ But it’s become a problem since it’s become a brand because we don’t own the name. It’s a good name, but it’s a difficult one to trademark.”
He went on to say, “With Supreme, there were no grand plans—with the name, with the store, with anything. It all just evolved. These days, it’s a lot more difficult to do that. You’ve got to come out with all guns blazing right away or you don’t stand a chance. Whereas when we first started, there weren’t blogs ready to shoot us down the day we opened. We were given time to make mistakes and grow.”
HUF brings the warmth with their Spring 2014 apparel collection featuring colorful all-over tropical prints on short-sleeve woven shirts, pullover fleece hoodies and snapback caps. Besides the colorful array of tops in the collection, HUF also has some dark greys and blacks in nylon jackets, a polyester mesh football top and cotton chambray baseball shirt for your inner emo. Graphic tees and tie-dyed logo crewneck sweatshirts round out the standout pieces from the collection. The HUF Spring 2014 apparel range is available now through the brand’s online store.
More of the collection after the jump. (more…)