In an effort to stand against racism, Pokémon Go developer Niantic has just announced that it will donate a minimum of $5 million USD from its Pokémon Go Fest ticket sales this year to the Black Lives Matter movement.
Niantic head John Hanke states via Twitter and the company’s blog, that “Half of the proceeds donated will be used to fund new projects from Black gaming and AR creators that can live on the Niantic platform, with the ultimate goal of increasing content that represents a more diverse view on the world.” “The other half will go to U.S. nonprofit organizations that are helping local communities rebuild.”
Hanke also relayed that the company will also commit to apprenticeships that could lead to permanent positions, allyship training, scholarships and other employee efforts.
Lastly, a separate $100,000 USD will be donated by Niantic as well as matching employee contributions to the Marsha P. Johnson Institute to support the Black trans community. “We are committed to this cause, these initiatives don’t end with an announcement,” Hanke wrote.
The work to follow through will require years of effort to yield the impact we seek. The heart of Niantic is our community of players. It is imperative that we stand up to support our Black Trainers, Agents, and Wizards. We aim to be a force of change committed to the long road ahead of rebuilding a more just and fair system where all are welcomed, valued, and have a fair chance at success.John Hanke