Jerry Lorenzo’s Fear Of God label and sportswear giant, adidas have made their long-term partnership official. Lorenzo will be in charge of the creative and business strategy for adidas basketball worldwide. This partnership will also give lead way for the third installment in the Fear of God range, Fear Of God Athletics.
“adidas and Fear of God share the same dream for the future of basketball, on and beyond the court, and we look forward to changing the face of the industry through a new model that will unfold before us in the coming years.”
The result of the Jerry Lorenzo long-term partnership with adidas has subsequently ended his relationship with Nike. As for Fear of God Athletics, a collection has not yet been revealed but it will most likely be centered around active wear apparel related to basketball and performance.
The Jonah Hill x adidas collaboration will finally see a release this weekend. There will be two Samba sneakers and one Superstar that would result from the collab with the adidas Originals Superstar being the first to drop.
The silhouette is made up of an all white full-grain leather upper with a white rubber sole. Subtle hits also appear in the form of “JH” and “Superstar” stitching in Hill’s own handwriting. There’s also a lion embroidered on the back of the tongue that pays homage to one of his tattoos.
The Superbad actor has also taken to Instagram to announce that 100% of the royalties from the sale of the sneaker will be donated to Black Lives Matter. Also of importance, Hill stated that he would be partnering with charitable organization S.E.E.D on a “storytelling mentorship for women from marginalized communities.”
The Jonah Hill x adidas Superstar is scheduled to release on the adidas site on July 11 for $140 USD.
adidas executive Karen Parkin will step down following recent protests within the company. Parkin is at the center of the mistreatment employees have been facing at the company’s Portland headquarters.
According to the Wall Street Journal, in 2019 Parkin called the issue of racism “noise” and that adidas had no issues of it. What’s even more ironic is adidas issued a statement on June 9 stating plans to create a more inclusive workforce as well as improved environment involving their hiring practices.
Parkin had this to say:
While we have made progress in many areas, there is much more work to be done. However, it has become clear to me that to unify the organization it would be better for me to retire and pave the way for change. Now is the right time for a new HR leader to take over the function, to seize the opportunity before us and drive forward the pace of change to create a more diverse and inclusive adidas that we can all be proud of.
Beyoncé, via her partnership with adidas, is planning to release a new IVY PARK collection for Fall 2020. Sneaker insiders @py_rates confirms that the upcoming IVY PARK x adidas 2020 Collection will feature sneakers such as an Ultra Boost OG, Forum Mid, Forum Low and Sleek Super 72. Expect each model to have the IVY PARK and adidas branding as well.
The IVY PARK x adidas 2020 Collection should release on October 15 at select retailers and adidas.com. The IVY PARK x adidas Sleek Super 72 will release the following month on November 15. Prices will range from $120 to $150 USD.
Although adidas‘s UltraBOOST 1.0 first hit the scene in February 2015, marking the initial beginning of adidas’ innovative BOOST technology. Now, five years later and the UltraBOOST has proven to be the essential go-to in terms of sport and lifestyle. This May, the “Triple White” 1.0 will make its return.
Look for the adidas UltraBOOST 1.0 “Triple White” to hit retailers on May 17 for $180 USD.
Major League Soccer collides with adidas to introduce the 2020 performance kit collection at their FORWARD25 event in New York.
This event took place on February 5th and had celebrities to sport each team’s jersey. Notable celebs were actor Colin Hanks, who wore the Los Angeles Football Club, musicians Majid Jordan wearing Toronto, and gamer Ninja, who represented the New York Red Bulls jersey.
Features of the jerseys include the adidas three-stripe branding and an all new typeface created by Rick Banks of the award-winning studio Face37.