Jerry Lorenzo’s Fear Of God label and sportswear giant, adidas have made their long-term partnership official. Lorenzo will be in charge of the creative and business strategy for adidas basketball worldwide. This partnership will also give lead way for the third installment in the Fear of God range, Fear Of God Athletics.
“adidas and Fear of God share the same dream for the future of basketball, on and beyond the court, and we look forward to changing the face of the industry through a new model that will unfold before us in the coming years.”Jerry Lorenzo
The result of the Jerry Lorenzo long-term partnership with adidas has subsequently ended his relationship with Nike. As for Fear of God Athletics, a collection has not yet been revealed but it will most likely be centered around active wear apparel related to basketball and performance.