MCM Teases Its Upcoming SS21 Campaign

Fashion brand MCM gives us a look at its SS21 lookbook. The collection is filled with bright colors and premium leathers that are consistent with MCM’s aesthetic.

“We wanted to create a collection which celebrates the iconography of our heritage as well as the stories we share from one generation to next, from the pre-digital age to the post-digital era. From graphic patterns & symbols to emoticons & me-mojis, symbols have served as a form of expression and visual language throughout history. For MCM, they highlight our journey from Munich to Berlin, east to west, analogue to digital and past to future. Together, these icons curate a timeless space where anything is possible.”

Dirk Schönberger, Global Creative Officer, MCM

The new MCM collection pays homage to their 45-year heritage of the luxury fashion brand. The Techno Garden drop’s virtual and hyperreal realms shows that the upcoming season will be full of promise.

Purchase the MCM Techno Garden is available in MCM stores and online now.


The North Face And Gucci Join Forces For New Collab

The North Face and Italian luxury brand Gucci have come together for a new drop. The collection features “outerwear and equipment based on original designs from The North Face in the 70’s.”

In honor of the union between the two labels, Gucci has commissioned art installations in the form of murals in NYC, Shanghai and London.

Release Dates Below:

December 23: Raffle opens for early access to the drop.

January 4: Selfridges London.

January 9: Gucci stores in Berlin, Paris, Milan, and London, and online purchasing will open for raffle winners.

January 22: Online at Gucci and The North Face.

Click here to check out the collection and enter the raffle.

Virgil Abloh, Heron Preston And Others Design T-Shirts To Support Underprivileged Miami Neighborhoods

To kick off Miami Art Week 2020, the Design Miami/ Design District will feature numerous contemporary pieces inside the iconic Moore Building. One of the standouts for Miami Art Week 2020 will be the “Our Lives in T-Shirts” project which will be accompanied by an installation directed by architect Emmett Moore.

The “Our Lives in T-Shirts” presentation will showcase over 50 graphic tees designed by a who’s who among creatives such as Virgil Abloh, Kunle Martins, Lucien Smith, Heron Preston, Cat Power, Procell, LunchMoney Lewis, Andrew Skate Shop and more. Purchasing options for the tees are available in the Moore Building or online here for $30 USD.

Proceeds from the sale of the shirts will go to a worthy cause in support of Village (Free)dge which is a charity that provides food and other essentials for the underprivileged living in Miami. The “Our Lives in T-Shirts” project also accepts non-perishable food like canned goods as well donating digitally via $villagepantry on Cash App.

Moore Building
191 NE 40th St.
Miami, FL 33137

Virgil Abloh Gives Out “Free Game” With Mentorship Series

Releasing today on Virgil Abloh’s website is the Off-White creator’s “Free Game” mentorship series. This series is an extension of Abloh’s Post-Modern Scholarship initiative, resulting in the designer creating a scholarship for Black creatives.

The “Free Game” series is free of charge and features a dedicated webpage of several YouTube links Abloh has chosen relating to the process of starting a brand. The result hopes to encourage a greater initiative to “supply Black students an education in fashion.”

Abloh has really taken the ball in being more vocal when it comes to social justice issues and has even pushed for increasing voter turnout. Check out some of the videos and head back to FRESHFLYFUTURE for more.

Virgil Abloh Wants To Encourage Voter Turnout With “Swing States” Shirts

The United States’ presidential election is right around the corner and Virgil Abloh is doing his part in encouraging voter turnout with his “Swing State” T-shirts. The tees come courtesy of his canary—yellow label and will consist of 13 states in total. The tees feature the “I Voted” graphic on the front which looks like the stickers the polls give out once you vote. The back of the shirts denote the respective state with a blue shade on the map of the US.

The 13 “swing states” represented by each shirt are Arizona, California, Colorado, Florida, Georgia, Michigan, Nevada, New Mexico, North Carolina, Pennsylvania, Texas, Virginia and Wisconsin. These are the key states that Democratic nominee Joe Biden need to win in order to beat the current President.

Made-in-Mexico tee and constructed of 50% upcycled cotton and 50% recycled polyester, these tees are constructed from five plastic bottles and .26 pounds of fabric scraps which saves 63 gallons of water. Also of note, 100% of the proceeds from each tee will be donated to Virgil Abloh’s Post-Modern Scholarship Fund, aiding Black students in their creative careers.

These tees are available for pre-order on the canary—yellow webstore for $55 USD.

Prada Showcases Capsule Pastels In Honor Of Chinese Valentine’s Day

Prada celebrates Chinese Valentine’s Day with a nice capsule collection composed of bucket hats, the Re-Edition bag, plus more.

This drop has items in the unisex range, designed by Miuccia Prada. Prada showcases pastel hues that prime you for the hot summer weather like blue, yellow, pink, white and turquoise. The Re-Edition bag comes in a pastel pink and features Prada’s signature branding like the triangular plaque and metal chain.

Rounding out the collection are mini arm bags, a side bag as well as the standout item, the bucket hat which feature more Prada branding. Check out Prada’s Chinese Valentine’s Day capsule collection in the gallery above, and purchasing options can be found at select stores and on Prada’s website.

The Off-White™ Key-Shaped Earring

Known for taking regular items and giving them a luxury aesthetic (a Paper Clip Pendant Necklace), Off-White™ has now designed a key-shaped earring which makes you wonder if Janet Jackson was the inspiration as she made the look famous.

This ordinary household item-turned luxury fashion piece makes a statement, featuring a single hoop design made of silver. The textured key pendant is looped by the thick hoop portion which is engraved with Off-White™ branding.

Priced at $245 USD, the Off-White™ Key Earring can now be purchased at Harvey Nichols.

Slithery Black Croc Slides Courtesy Of Balenciaga

Balenciaga has just given us a peek at a pair of black croc slides from the brand’s Spring/Summer 2020 collection. Balenciaga ditches the streetwear-esque direction it’s been going in as of late and focuses more on dressing up. These reptilian-like slip-ons are sure to get anyone’s attention when stepping out.

Balenciaga drapes these slides in croc-embossed Italian calfskin, with the most intricate and tastefully done tonal top-stitching and piping. The forefoot strap features Balenciaga branding over velcro for easy size adjustments.

Balenciaga’s sleek Black Croc Slides can currently be purchased on SSENSE’s website for $495 USD.

MISHKA Releases Its 2020 Spring Cut ‘n’ Sew Drop 2 Collection

The Mishka Spring cut n Sew Drop 2 is now available. This collection consists of real tree camo printed apparel in the form of pants, a cap, shorts and jacket. The range also features brimless fisherman caps, bucket hats, an assortment of bags and much more. There’s also a variety of tees including the “Drip” shirt and crop tops.

Head over to Mishka’s online store to purchase.