MCM Teases Its Upcoming SS21 Campaign

Fashion brand MCM gives us a look at its SS21 lookbook. The collection is filled with bright colors and premium leathers that are consistent with MCM’s aesthetic.

“We wanted to create a collection which celebrates the iconography of our heritage as well as the stories we share from one generation to next, from the pre-digital age to the post-digital era. From graphic patterns & symbols to emoticons & me-mojis, symbols have served as a form of expression and visual language throughout history. For MCM, they highlight our journey from Munich to Berlin, east to west, analogue to digital and past to future. Together, these icons curate a timeless space where anything is possible.”

Dirk Schönberger, Global Creative Officer, MCM

The new MCM collection pays homage to their 45-year heritage of the luxury fashion brand. The Techno Garden drop’s virtual and hyperreal realms shows that the upcoming season will be full of promise.

Purchase the MCM Techno Garden is available in MCM stores and online now.


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.