fashion

OFF-WHITE Named Hottest Fashion Brand | The Lyst

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The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. To compile the results, global fashion search platform Lyst analyzes the online shopping behavior of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online.

The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.

Off-White has maintained the top spot in quarter 4 of the “Hottest Brands” list keeping fashion behemoths like Gucci and Balenciaga in their rear view. Calculated as part of the Lyst index, we can see that Gucci has move up to second place, ahead of Balenciaga in third and Moncler in fourth. See the top 20 at thelyst.com.

Fall In Formation With This LOUIS VUITTON ADMIRAL JACKET

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Recently spotted on Floyd Mayweather, this Monogram Admiral Jacket combines Louis Vuitton’s pristine craftsmanship with a military aesthetic. The classic monogram canvas can be seen as the jacket draws inspiration from the fashion house’s more noticeable leather goods.

Details show VVN leather trim and removable belts along with gold hardware and cotton pocket linings. Buy now at Louis Vuitton.

BILLIONAIRE BOYS CLUB Spring 2020 Collection

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Billionaire Boy Club has just dropped their Spring 2020 Collection. Photographer Eric Kvatek captured the photos for the lookbook that was shot in the hidden Japanese temples in the forest of Ohau, Hawaii.

The collection draws inspiration from classic military and workwear styles such as the C-1 Survival Vest, Tropical Field jacket, the Souvenir Jacket and the Type 2 Denim Jacket.

BBC wants you to “SEEK INNER PEACE” as the message is shown embroidered on the Souvenir Jacket. This statement is a reminder for the importance of knowing oneself. Other items include a Khaki two piece workwear set which is fully machine embroidered with hand-stitching, which according to the brand, takes inspiration from 1940’s commemorative jackets.

“The delivery is a combination of loosely Western inspired patterns mixed with camouflage to make a unique BBC pattern” shared the creative director, Joseph Au, “The French terry fabrics are washed and treated for soft hand-feel mimicking an older, worn in knit. This combined with the military camouflage tones offers a layered color palette, creating a unique range of looks within the collection.”   

Checkout more at bbcicecream.com

RIHANNA’s New SAVAGE x FENTY Campaign

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Check out Rihanna’s new drop for her brand Savage x Fenty. The 31- year old enlisted fellow songstress Normani to help promote the release for the brand’s Spring 2020 campaign for a 1-2 punch.

Rihanna is seen wearing a lavender wig while sporting a couple looks from the new lingerie collection. Normani previously walked in the brand’s fashion show back in September 2019 and also became the brands first ever ambassador.

Check out the gallery below.

MISHKA x Grape Brain Collection Now Available!

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MISHKA gives us a look at their first collab of 2020 with Japanese artist Grape Brain. Grape Brain’s work has been described as “grotesque yet cute. Dated yet cool. Erotic yet pure. Rock yet pop. Violent yet peaceful.” This will mark Grape Brain’s first collaboration with an American brand so expect him to make a great first impression.

This collection features his character Onigiri using the MISHKA “keep watch eyes” for the eyes. Look for the art to be featured on signature Mishka Hoodies, T-shirts, and long-sleeves. The collection also features a limited edition patch, pin, and stickers.

Check out more at MISHKA.com

Nordstrom to Launch Secondhand Clothing Shop

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Nordstrom is trying it’s hand at reselling by opening a secondhand luxury store in it’s New York flagship store. This venture will follow in the footsteps of other traditional retailers to experiment with the fast-growing resale market.

Referred to as “See You Tomorrow,” this experience plans to open this Friday, January 31. Secondhand items available for purchase will come from brands such as Off-White, adidas, Burberry, Thom Brown, and more. Have products of your own? Nordstrom will be accepting pre-owned products from customers in exchange for store gift cards. 

With this experience you will see brands in a designated space, both in store and online and will open the door for collaborations with partners like Nike, Burberry and Celine.

Nordstrom plans to do a six month trial for this venture which could be extended if all goes well.

Burberry’s Beige Down ECONYL® Barwick Jacket

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Burberry has just released one of their latest pieces in the Barwick Jacket. The British label infuses the now famous deer print onto a plush, quilted down jacket, which also features a recycled outer layer for sustainability.

The shell of the jacket is made from recycled nylon that’s officially known as “ECONYL®,” a material that is engineered out of synthetic waste materials such as plastic and old fabric. It’s then covered all around with the quirky animal print, lending neutral shades of tan, brown and white throughout. Other details include a two-way zip-front closure, pockets at the waist and interior, and tonal hardware for a streamlined look. It’s finished off with a black and white logo patch on the chest for a hit of branding.

Burberry’s Beige Down ECONYL® Barwick Jacket is priced at $1,790 USD and available now at SSENSE’s webstore.

via: HYPEBEAST

Release date: January 29, 2020

OFF-WHITE X AIR JORDAN 5 |Release Info.

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Virgil Abloh introduced “The Ten” collection with Nike back in 2017 and ever since then it seemed that the sneaker industry shifted in a way that was geared more towards creativity than just putting out colorways. Abloh’s design scheme seemed to focus on the deconstructed aspects of the sneaker as we saw almost a “rough completion” of the overall silhouette that really made it stand out from a normal or general release.

The collab on the Jordan 5 model features Abloh’s signature design on the classic “Metallic Black” makeover utilizing a slightly translucent upper, with holes added on the mid-foot caging, ankle area and along the left side of the tongue. The traditional Beaverton, Oregon branding can be seen in it’s usual spot on the side under the cage. For those looking to pick up a pair, they will be releasing on Nike.com and at select retailers for $225 during NBA All-Star Weekend on February 15th.

The Marathon Continues and PUMA Re-release

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Lauren London recently shared a couple photos featuring items that will be included in the collaboration with PUMA. One pic is of some of the late great Nipsey Hussle’s closest friends in YG, J. Stone, and Pacman da Gunman. The other shows London wearing a white shirt with a graphic that reads:

“We (The Marathon Clothing) honor the endurance and unwavering faith of those that never quit. Our products represent their testimony. Life is a marathon.”

According to PUMA, this 2020 release collab with The Marathon Clothing showcases key pieces from the original collection, including tracksuits and t-shirts featuring checkered patterns and aspects of the TMC brand. Look out for sneakers in black and white colorways as well.

This collaboration will drop on February 1 at select retailers and on PUMA’s website online. A portion of the proceeds will go to the Neighborhood “Nip” Foundation.