The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. To compile the results, global fashion search platform Lyst analyzes the online shopping behavior of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online.
The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
Off-White has maintained the top spot in quarter 4 of the “Hottest Brands” list keeping fashion behemoths like Gucci and Balenciaga in their rear view. Calculated as part of the Lyst index, we can see that Gucci has move up to second place, ahead of Balenciaga in third and Moncler in fourth. See the top 20 at thelyst.com.