Levi’s Launches Denim Buyback Service Called “SecondHand”

Levi’s has launched Levi’s SecondHand in the U.S. which is a new buyback program tailored to be more eco-friendly. This new program will allow customers to receive gift cards of equal value for trade-in used pieces. Clothes go into a cleaning process once they’re received and then can be repurposed for sale on the company’s website.

“Repurposing and repairing clothes require minimal additional energy input, no water, and no dyes to make more jeans. Buying a used pair of Levi’s jeans through SecondHand saves approximately 80 percent of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s jeans.”

Chief Marketing Officer of Levi’s Jennifer Sey

Levi’s brought E-commerce tech start-up TROVE in to handle the logistics of the operation as well as the backend. TROVE founder and CEO Andy Ruben expressed excitement for how implementing an infrastructure for second-hand clothing was “the single biggest move” that a supply chain could embody for better sustainability.

Visit Levi’s SecondHand at the company’s website. Prices range from $30 – $150 USD.

BAPE & Levi’s Drop SS20 Mix-and-Match Collection

BAPE and Levi’s are collaborating once again on a mix-and-match collection exclusively for Miami for the Spring/Summer 2020 season. This collection will include two versions of the Levi’s Type III Trucker jacket and a co-branded cotton T-shirt.

This innovative collection showcases trucker jackets that can be unzipped in half and reattached to another trucker jacket to create your own unique jacket. There’s also a co-branded white T-shirt with patch embroidery.

The collection will drop exclusively at Levi’s Haus Miami pop-up on March 6.