Levi’s has launched Levi’s SecondHand in the U.S. which is a new buyback program tailored to be more eco-friendly. This new program will allow customers to receive gift cards of equal value for trade-in used pieces. Clothes go into a cleaning process once they’re received and then can be repurposed for sale on the company’s website.

“Repurposing and repairing clothes require minimal additional energy input, no water, and no dyes to make more jeans. Buying a used pair of Levi’s jeans through SecondHand saves approximately 80 percent of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s jeans.”

Chief Marketing Officer of Levi’s Jennifer Sey

Levi’s brought E-commerce tech start-up TROVE in to handle the logistics of the operation as well as the backend. TROVE founder and CEO Andy Ruben expressed excitement for how implementing an infrastructure for second-hand clothing was “the single biggest move” that a supply chain could embody for better sustainability.

Visit Levi’s SecondHand at the company’s website. Prices range from $30 – $150 USD.