Coca-Cola Plans To Retire Weaker Selling Drinks To Revamp Portfolio

October 21, 2020October 21, 2020 / StaFFF / Leave a comment

Coca-Cola Company will be making adjustments to its portfolio by removing some of the weaker performing beverages.

Per the beverage company, the realignment will stop manufacturing Coca-Cola Life, Diet Coke Feisty Cherry, the TaB diet sodas and ZICO coconut water. In terms of regional market drinks, Northern Neck Ginger Ale, Delaware Punch, Japan’s Vegibeta, and Brazil’s Kuat will also be put to rest.

We’re challenging ourselves to think differently about our brands to accelerate our transformation to a total beverage company. This isn’t about paring down to a specific number of product offerings under our brands. The objective is to drive impact and growth. It’s about continuing to follow the consumer and being very intentional in deciding which of our brands are most deserving of our investments and resources, and also taking the tough but important steps to identify those products that are losing relevance and therefore should exit the portfolio.
Catch Coetzer, Head of Innovation and Marketing Operations

In addition to making portfolio changes, Coca-Cola is looking into its bottling and packaging in order to further enhance business efficiency. “We’re prioritizing bets that have scale potential across beverage categories, consumer need states and drinking occasions,” Coetzer added. “Because scale is the algorithm that truly drives growth.”

via: hypebeast

Virgin Galactic Introduces The Mach 3 Aircraft For High-Speed Commercial Flights

August 5, 2020August 4, 2020 / StaFFF / Leave a comment

Virgin Galactic unveils its latest concept in the Mach 3 aircraft. The idea for the company is to create a high-speed commercial air travel option with the assist from none other than Rolls Royce.

Virgin Galactic will create a Mach 3 certified delta-wing aircraft, capable of carrying up to 19 people and operating at an altitude of 60,000 feet. there are also plans to have custom cabin floor plans for customers traveling first class or business. In working with Rolls Royce to develop its propulsion technology, Virgin Galactic also plans to use sustainable aviation fuel.

The design philosophy of the aircraft is geared around making high speed travel practical, sustainable, safe, and reliable while making customer experience a top priority. The next stage in the process will see the team define specific system architectures and decide on which materials to use for the aircraft’s design and manufacturing.
Virgin Galactic Spokesperson

We are excited to complete the Mission Concept Review and unveil this initial design concept of a high-speed aircraft, which we envision as blending safe and reliable commercial travel with an unrivaled customer experience. We are pleased to collaborate with the innovative team at Rolls-Royce as we strive to develop sustainable, cutting-edge propulsion systems for the aircraft, and we are pleased to be working with the FAA to ensure our designs can make a practical impact from the start. We have made great progress so far, and we look forward to opening up a new frontier in high-speed travel.
George Whiteside, Chief Space Officer at Virgin Galactic

Patagonia Joins The “Stop Hate for Profit” Campaign, Pulls All Facebook/Instagram Advertising

June 22, 2020June 22, 2020 / StaFFF / Leave a comment

Patagonia has begun the process of pulling all of its advertising from Facebook and affiliate company Instagram. This move follows in line with The North Face as they have done the same thing and has joined the “Stop Hate for Profit” campaign. The “Stop Hate For Profit” campaign is designed to call for the boycott of Facebook and its affiliates because of their positions on hate speech and misinformation.

Patagonia Head of Marketing Cory Bayers released the statement below via his Twitter account explaining that the boycott would last until the end of July at the least.

“For too long, Facebook has failed to take sufficient steps to stop the spread of hateful lies and dangerous propaganda on its platform. From secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit in spreading disinformation and fomenting fear and hatred.”

For more information about the campaign, head over to the “Stop Hate for Profit” site.

Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant.
— Patagonia (@patagonia) June 21, 2020