It seems Sony has underestimated the demand for PlayStation 5s as the company is finding it hard to meet consumer wants on a global scale. The overall disaster from pre-order sales should’ve have been a clear indicator of the chaos that would ensue.
More and more people are adhering to social distancing measures and staying home which greatly impacted the sell of Sony’s next-gen console in terms of customer demand. Speaking to Russian news agency TASS, Sony Interactive Entertainment CEO Jim Ryan has now confirmed a gamer’s worst fears that all PlayStation 5s produced so far have already been sold.
“Everything is sold. Absolutely everything is sold… I’ve spent much of the last year trying to be sure that we can generate enough demand for the product. And now in terms of my executive bandwidth, I’m spending a lot more time on trying to increase supply to meet that demand.”Jim Ryan on PS5 availability
Ryan also discussed the difficulties of releasing a next-gen console in the middle of a pandemic.
“Of all the things that I’ve learned this year, one is that I wouldn’t plan on doing another big console launch in the midst of a global pandemic, and I wouldn’t recommend it to anybody else. It’s been difficult, it’s been challenging from the production side, not being able to get anybody into the factories in Asia… Before we started production, we had to do all the manufacturing preparation by camera remotely. I mean, just imagine that for a precision device like the PlayStation 5.”