BAPE Tones It Down With New “b” SS20 Collection

BAPE has a lot in store for us this year and they keep things going with the launch of the new ‘b’ collection for Spring/Summer 2020.

BAPE’s legendary branding is seen throughout the collection featuring zip-up hoodies, pullover sweaters, cardigans, shirts and tees. BAPE is usually known for it’s over-the-top colors and camo patterns but subtly is the overall tone with the ‘b’ collection as neutral hues of oatmeal, grey, white and black are prevalent.

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The new standard line for BAPE®️, the “‘b’ COLLECTION” debuted in 2019 returns this season as a Japan limited unisex line. The “BAPE®️” brand text is fused with the iconic ape head logo. Adding to the alphabet ‘b’ motif which appeared last year, the “a” motif is a new addition for this season. Items are “Made in Japan”, with exceptional design and high-quality production for the simple yet stylish apparel that can be incorporated in daily outfits. The collection will be presold at the “BAPE STORE®️ COMME des GARCONS OSAKA” and BAPE.COM on Friday, April 3rd, and will be available at other locations on Saturday, April 4th. Please contact your local store for availability. #bape

A post shared by A BATHING APE® OFFICIAL (@bape_japan) on

Check out the new ‘b’ collection at BAPE’s COMME des GARÇONS store and BAPE’s web store April 3.

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